One Word That Will Close The Deal

close the deal
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Whether you have been a business owner for decades or are just thinking about starting a business, we all know that your business relies on one thing. That one thing is closing the deal!

If you are good at sales you know that closing the deal is an art. It is what can make or break your business and whether or not you will be able to make a profit.

Many times we speak too soon or too much when trying to close the deal. A lot of the time we should keep our mouth shut and let the potential buyer talk. All you should do is guide the buyer to the ultimate prize which is of course closing the deal.

There is surprisingly one word that can help you close more sales. Just one simple word. What is it you may ask? Take a look at this brief video that can teach you the secret to sales, all within 3 minutes.

Close the Deal


It is amazing that one word can do so much talking for you. No need to ask more then what you need to. Simply ask “why?” and it can unfold the rest.

There are some other great questions that you can ask to motivate the buyer t get their mind on the prize. To help them want to close the deal for you without you having to do much. These questions are”

  1. Why are you here today?
  2. Why do you have an interest in this product?
  3. Why is that important?
  4. Why now?
  5. Why make this kind of investment?

After asking each questions the best thing you can do is listen and be genuinely interested in what they have to say!

Til’ Next time,


Kyle Nelson

22 Responses to One Word That Will Close The Deal

  1. Carmine says:

    In addition to asking the 5 questions that you recommend, I believe it is important to have a clear strategy for each answer. Almost like leading questions where you know where you are taking the person. Once you get the information, you better know how to use it.
    Carmine recently posted…I wish I knew then what I know nowMy Profile

  2. Hi Kyle,

    What a great share of “how to close the deal” I like the way to ask “why”

    Identify why did you stop by? Then we can get the “answer to his/her problem. So we can answer it.

    It makes things so clear to what people exactly want. “seek the why and the sale will follow” Now that is stuck in my mind and I thank you for that tip.

    donna merrill recently posted…Earn More Affiliate CommissionsMy Profile

  3. HoudaK says:

    Hi Kyle! This is my first time on your blog! I love this post and it has given me a lot of inspiration about the sale process. Kepp’em coming; I hope to read more of your posts!
    HoudaK recently posted…My Top Five (Still) Traffic Generation MethodsMy Profile

  4. victoria says:

    At my day job those are exactly the questions that I ask during pre-qualifying phone conversations. A trainer recently suggested that we also include them during the sales close… the whole point is to encourage introspection and for the buyer to answer why the seller can solve their problems. super clever!
    Thanks for sharing!
    victoria recently posted…10 Motivational Quotes To Help You Find Your Life PurposeMy Profile

  5. Hello Kyle, What a great post! I love this question but one thing I have learned is to “”WAIT FOR IT” Meaning as and yes as you stated “SHUT UP” This was the hardest thing for me especially here on the computer where things dont happen as fast as we like.

    But once you ask, you need to wait for the answer no matter how long it takes, don’t ask another one.

    Thanks for the reminder..
    Chery :))
    Chery Schmidt recently posted…My Amazing Work From Home Breakthrough-> Our Fearless Dominators TeamMy Profile

  6. Hi Kyle. Thanks for sharing this video. Although I love creating products, selling is not one of my strong points. When you ask ‘why’, you throw the ball back in their court. And as Chery say, shut up and wait. People are frequently uncomfortable with silence, and the temptation is to try to convince them. It’s not necessary – they will frequently convince themselves.

    All the best,

  7. Yes, keeping our mouth close and allowing our process to share what we have for their solutions to whatever the challenge maybe. This is always easier said than done!

    I found it hard in the beginning. I love to find out all about a possible customer prior to sharing anything worth value. Getting to a common interest is what has made me so successful in supporting people in each area that needed a resolution.

    Great share Kyle. I like it!
    William Earl Amis Jr III recently posted…Guru, What Is The Truth?My Profile

    • Kyle Nelson says:

      Hey William,

      I think keeping your moth shut and always truly listening to what someone has to say is very important. Then process your response before delivering it! Thanks for your feedback and appreciate your support!

  8. I agree with asking questions, being quiet and listening to the customer. I’ve learned to ask questions using words other than “why,” though. For example, “What brought you here?” rather than, “Why did you come in today?” It’s essentially the same question, just worded differently.
    Leanne Chesser recently posted…The Top 3 Reasons to Say, “Screw the Gurus!”My Profile

  9. Zach says:

    I have seen attorneys in front of the judge talk their way out of a win. I have learned it is really important sometimes to know when to stop talking, particularly if you already have momentum.
    Zach recently posted…Is It Constitutional for Schools to Monitor Students on Social Media?My Profile

  10. Nile says:

    Why does this matter/ why is this important is probably the biggest… and not just for single products, but for services, including consultations. Also, this is HUGE for websites. Most website owners forget to post on their website a short paragraph that lets people know why you or your site matters and what you’re offering.
    Nile recently posted…#SharingSundays Recap 2015 Volume 2My Profile

  11. Mazid Umar says:


    This is my first visit on your blog and really I,m very impressed!You made a good point here, we can only control what we know. It’s very good to remember that.Thanks to share this post with us.

    Keep up your great work!
    Mazid Umar recently posted…How to get Double Google+ Followers with in Single WeekMy Profile

  12. Hi,

    Thank you so much for sharing this great information.It is really great thought.One thing I like most you explain everything in good manner.

  13. Don Purdum says:

    Hi Kyle,

    I love the “why” question and I love sales!

    I have learned in over 20 years of sales and in ten years of entrepreneurship that if your marketing establishes your competency and answers the “why?” your sales will come much, much easier.

    I really think marketing is the key to great sales as my opinion is that sales is nothing more than giving someone an opportunity to buy.

    I hope you have a great week.

    ~ Don Purdum
    Don Purdum recently posted…Your Marketing Isn’t Working Because It’s Not a One Way StreetMy Profile

  14. Heather says:

    My biggest hangup with closing deals is to know when to be patient and when to push. I HATE people who nag me but I know that a gentle push is always good as well.

  15. Mark says:

    Thanks Kyle!

    Who knew that a relatively simple three letter word that we first originally learned as kids, held the key to becoming far more successful at closing sales!LOL!

    It truly is a very powerful and extremely helpful word, when used correctly!Thanks so much for sharing it!
    Mark recently posted…One Thing Far Too Many Aspiring Entrepreneurs Do That They Really Shouldn’t!Part TwoMy Profile

  16. Hi,

    What a nice article.I completely agree with asking questions and all questions are a great to motivate for buyer to get their mind on prizes.Thanks to share this post with us.

    Have a nice day!
    Pinki Chaurasia recently posted…Funny Happy Birthday MessagesMy Profile

  17. Hi Kyle, I love this post and video on closing deals with your potential buyers! Asking why and then listening to your customers answers is so important. Your customers can tell you what is important to them and then you will be able to provide solutions that can truly help them. Thanks for sharing your valuable insights!
    Shelley Alexander recently posted…Blood Orange Cherry Turmeric MilkMy Profile

  18. Kyle,

    I like your emphasis on asking “Why” to stimulate a potential client to take action. What’s interesting is that I recently wrote a post saying to avoid asking “Why” when asking yourself questions about something that is not working as expected. In that case, it is better to ask “How” – How can I fix this? or “What” What can I do now to make it better?

    But to stimulate interest and self-reflection in a potential client, “Why” seems to be the right question to ask.

    Dr. Erica
    Dr. Erica Goodstone recently posted…Get Ready for LoveMy Profile

  19. Kyle,

    Very interesting. In one of my recent posts I invite the reader to use the word “What” to deal with emotional life issues. For example, “What can I do to fix the situation, to make it better, to improve my skills, etc.” Asking “How” or “Why” can lead to endless unnecessary ruminating about the past and why this is happening rather than taking charge and being proactive.

    However, when you are talking to a new person and want them to get interested in what you have to offer, “Why” seems like the right word to keep using. Why are you here now – such an important question. Why should you invest in this now, at this time – another important question.And maybe even asking “Why haven’t you been more successful before today, or made more money, or created better relationships?”

    Thanks for another thought provoking post.


    Dr. Erica
    Dr. Erica Goodstone recently posted…Your Marketing Style – Could It Use A Tweak?My Profile

  20. Hi Kyle,

    I like the Why question. When we ask someone why, we can open up the conversation and get a better perspective how we can work with them. Asking why sure is a great way to understand how to respond to a prospective client or customer.

    Donna Merrill recently posted…Growing Your Online BusinessMy Profile

  21. Hello Kyle.

    I think understanding and knowing the “why” helps both the salesperson and the customer.

    I have been in situations where a salesperson pushes for more and find it very uncomfortable, so I love your advice about just listening and seeing what a customer has to say. If more people did that, I think more sales would be made without putting off the customer.

    Karen Peltier recently posted…Resveratrol Found in Wine & Grapes Helps Depression, Study ShowsMy Profile

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