Steps To Take When Creating A Buzz On A Shoe String Budget

Shoe string Budget
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A one size fits all solution does not work when it comes to marketing a product. Unfortunately having an effective marketing strategy is not that simple at times to plan. When deciding which direction to go, you need to go through a process. This process will help you discover what will work best for your business. These few steps will help you create the product buzz you need successfully, which are as followed:

  • Determine what your target audience is. Think precisely what consumers will want your product and target them with your sale strategy.
  • Come to the conclusion when the customers want your product. This step is critical and can be easily messed up. No consumer wants to have to use a product all of the time, which means consumers desire change through their day. So you will need to determine when your product will be beneficial for your customer.
  • Expand your idea and think outside the box. If you are not completely excited about your idea, then go back and make a few changes or start over. When you are completely satisfied, then think of any small details that might need changing. By doing this you will be able to target your audience and possible widen your reach to others.
  • Make an impression to consumers with free social media. You can benefit greatly with this process and succeed in creating a buzz. These inexpensive marketing strategies will ensure that your product will receive attention and make a great impression on the consumer. It is not the money you spend
  • By exploring inexpensive alternatives for lead generation such as social medias or banner advertising this will improve your marketing buzz. Make sure to optimize your content and get your point across about your product to receive the attention you are looking for.

Succeeding in the Challenge for Marketing Your Product

When marketing your product and creating the buzz you want to always have more than one way to proceed with your strategy. There are many social media platforms and templates for websites that are available to you either free or low in cost to advertise your product. By using your creative thinking, strategist thinking and tactics you will successfully reach your marketing goal.

A great way to really start a big buzz about your product, company or service is to take on some gorilla marketing. There are hundreds, if not thousands, of gorilla marketing techniques that anyone can do to draw a lot of attention to your company. There are many affordable guerrilla marketing tactics that can draw a lot of hype; just Google “Guerrilla Marketing Start up” and you will find some great ideas that anyone can apply with a shoe-string budget.

Check out this video of some crazy guerrilla marketing tactics that companies with big budgets have pulled off. I was lucky enough to see number 37 at an airport.

No matter the size of your budget there are hundreds of free resources out there to gain exposure and create a buzz about your company. Good luck!

Til’ Next Time,


Kyle Nelson

25 Responses to Steps To Take When Creating A Buzz On A Shoe String Budget

  1. First of all I want to say THANK YOU Kyle for acknowledging the whole one-size-fits-all issue because every time I see do-or-die advice from some self proclaimed guru it just makes me crazy. Okay that aside, none of the ideas in the video would be allowed or even tolerated where I live in the Islands and from a personal standpoint I’m happy for that. Still I can appreciate the creativity behind them and it did get my mind going as far as ways some of these could be adapted. Thanks for the inspiration!
    Marquita Herald recently posted…The Key to Effective VisualizationMy Profile

  2. Thanks for the video Kyle :) I agree that there is not a one size fits all when it comes to marketing. There is not a cookie-cutter blueprint to follow. Internet marketing in general has evolved so much that as a marketer you have to be a innovator. You must continuously think outside the box.

    It is great to practice some of the techniques that we know work but you also have to expand your horizons so that you stand out from the crowd in my opinion. Thanks for sharing such an insightful article.
    Nathaniel Kidd recently posted…Apps that Will Make Going Frugal EasierMy Profile

  3. Some funky ideas in the video Kyle!
    You are so right about determining your audience and timing your marketing, and thinking out of the box to bring some originality is something to work towards once you have determined your marketing methods and techniques.
    I haven’t looked at Guerilla Techniques, but will take a look … you have sparked my curiosity!
    Jacs :)
    Jacs Henderson recently posted…Finally!! A Peek Behind The Scenes of Team Site TrafficMy Profile

  4. Dexter Roona says:

    Nice article and some very valuable marketing tips, sent this off to Twitter and Facebook for you
    regards Dexter
    Dexter Roona recently posted…Team Site Traffic ReviewMy Profile

  5. Loved this post Kyle! Thank you for sharing your insights and value! Will be coming back again :) Shared for you! Have a great day!
    Joan Harrington recently posted…What Is The Magic Ingredient of Email Marketing?My Profile

  6. Sue Bride says:

    Some excellent ads there – apart from the broken up road effect which is dangerous. How many motorists would swerve to avoid it. I’d never use Nivea on a sofa, however effective it is :-)

    Some of the companies advertising in the video have a global market but even they place their posters where they get the most exposure and to reach people most likely to be attracted.

    Why wouldn’t any of the ads be accepted in the islands, Marquita? Some are in bad taste, I know, but others are innocuous. Is it their huge size that’s not accepted? They can be eyesores.

    I did something I’ve not done before with my last post. I didn’t want to write a series of posts on a promotional topic all in a row but facts needed changing – a teaser for an upcoming product launch, more detail, then talking about the product itself once available to buy.

    First I edited the post to add more detail then when the product was on the market I re-wrote the post, changed the title and url and did a url redirection using a plugin, because the original post was listing quite high in Google. It wouldn’t be worth doing often but it’s something to consider for important posts or to reinvent old posts you think could have done better.

    It also appears as a fresh post when shared on social media.
    Sue Bride recently posted…Buy Team Site Traffic with Discount, Cashback and BonusesMy Profile

  7. Kyle,
    I never used Gorilla Marketing techniques but that may be what it takes to build a buzz. Just writing a post or an ad may bring attention to the product but it does not create that buzz. I like what Sue Bride did recently with her product launch tactics.

    You emphasized the importance of finding out what your target audience wants and WHEN they want it. That is so important. I have reached out with a product that is not quite what my market wants and maybe not at the time I was offering it. Clients come to me sometimes many years after first hearing about my services.

    I have not yet watched your video and I look forward to it.


    Dr. Erica
    Dr. Erica Goodstone recently posted…Don’t Go to Sleep Mad – Get Back to LoveMy Profile

  8. Thank you for this post
    and the interesting video.
    It can be very confusing sometimes
    To find the right strategy is not
    easy .I think yes, there are many
    low cost and free possibilities.
    we have to find and use them.
    It needs Ideas
    Thank you for all this insights .
    Erika Mohssen-Beyk recently posted…Are You In Pain? What To Do If We Have Neck PainMy Profile

  9. Hi Kyle,

    You’re spot on when it comes to the “one size fits all” idea. There are any number of reasons why it isn’t so. Where we live, what we’re selling, what training and skills we have, who we’re selling to, and our individual personality type — to name just a few! Thanks for the tips.

    Willena Flewelling recently posted…Baby StepsMy Profile

  10. Sarupa Shah says:

    Inspirational Kyle…and love the video you shared, always good to be inspired – and perfect timing as am launching something at the moment and a buzz is exactly what I want to create ;)
    Sarupa Shah recently posted…How to respond to the belief you failed…!My Profile

  11. Kyle,
    nice way to add so much value to what we always hear from many so called gurus.. I am talking about the “one size fits all” idea.

    It is amazing how you can clearly see that “one size fits all” is so wrong.. it is shame (on me) that I did not catch that a few years back.. I would save my self thousands and enjoy life much more instead of wasting it following this “one size fits all” idea.

    I truly thank you for making is so clear and for sure it will help many others to realize what is best for them and NOT fall for the “one size fits all” stuff…

    Thanks so much for all you do to help others.
    nick catricala recently posted…A Lifetime Commitment -Part 4 of 5My Profile

  12. William Amis says:

    This is amazing and way out the box thinking. There are no limitation to our imaginations. We have to have fun and get involved with people to learn what they like. Then, when they are speaking about challenges. We all have them each day. We come to the point to enhance their lives with what we feel may the the solution.

    Thank you for a clear way to get going and just to something. No one will know who you are and what you have if you do not put it out there.

    Well Done!
    William Amis recently posted…Where do I begin?My Profile

  13. Most people look for a system to follow, for someone they can “look over the shoulder” of… to duplicate their success.

    But you certainly make the case for creating your own, off the page kind of promotions. Doing something unique always comes with high risk as to expected results, but the risk is only time and maybe prestige.

    When you’re putting a lot of cash and effort into a campaign, you’d certainly want to follow some tried and true methods and systems. You can then make your own unique spinoffs as the spirit leads.

    Thanks for challenging us to think outside the box, Kyle.
    David Merrill 101 recently posted…8 Steps To Create Your Digital Information ProductMy Profile

  14. Merle says:

    Great read Kyle with excellent advice. Love the video and I can relate to number 40 !! Nightmare in the UK

  15. Sharon Smoot says:

    Thanks Kyle! You’ve definitely given me something to think about. As a Realtor, it’s important that I make my listings stand out from the rest. One of the things that I find helps make them stand out is to have lots of great pics. Many agents don’t have any pics or only have one exterior pic. Since 92% of home buyers start their search online, it’s critical that they get a great impression of the property and the best way to do that is with lots of really good pics.

    I wonder how I can incorporate some guerilla marketing techniques into my marketing strategy. I already use social media and my company has relationships with over 700 real estate sites. But I think some effective guerilla marketing could generate more interest in my listings.

  16. Love the video – very creative! Number 21 is quite appetizing :). You’re right, though, that there are many inexpensive ways to market and create a buzz on a shoestring budget. Old-fashioned networking is an option as well.
    Leanne Chesser recently posted…The Ultimate Life Purpose GuideMy Profile

  17. Mark says:

    I guess you’re not a guru are you Kyle?LOL!

    Because there is a one size magic bullet that will fix all your marketing ills!

    And there’s an Internet marketing guru or to sell it to you! Thank goodness there are men & women out here like you that can see past the forest and appreciate all the trees!

    Meaning, all the under of flat out un utilized marketing possibilities!
    Mark recently posted…How The Ultimate Insiders Use Incentive Programs To Drive Your Competitors Crazy! Part FiveMy Profile

  18. Thank you, Kyle, for sharing you knowledge and the video.

    Thinking outside the ‘box’ is certainly demonstrated in this ad samples!

    Looking forward to reading more of your posts!


  19. Yes,

    Be different and weird. The more you standout different from the others. The better you will have in the minds of people you are sharing an enhancement you believe they can use.

    Valid points and amazing video. You will have people talking about it more than the message in your article.

    Nice job!
    William Earl Amis, Jr. III recently posted…Take Care, For Your Actions Affect Others!My Profile

  20. Kyle, Great post and video! I agree that you need to learn how to think outside the box and be innovative and adaptable when it comes to marketing your company. Thanks so much for all your insights!
    Shelley Alexander recently posted…Raw Corn ChowderMy Profile

  21. There is NO such thing as one size fits all…and I am so grateful that you made that plain in this article! I recently read about a pretty amazing blogger who used NO SEO on his blog for the first six months and earned over $100k just from blogging in his first year. I was amazed by that.

    He broke ALL the molds for what it takes to market. He did not even sell to his list! He did all his work socially, solving problems, commenting on blogs, and commenting in forums…and all the revenue came from the blog. As far as I am concerned, you can do it if you have a plan, consistency and an unwillingness to quit!

    This is a great article. Thank you for it!
    Christi Johnson recently posted…On Being A Marketer Who Loves To Write – May The Two Of Me Continue To Meet!My Profile

    • I agree with Christi with being on never giving up. There is nothing a person can not accomplish. Just figure out the steps in various ways. Until you reach,the what you envisioned.

      We all must also help others understand this awakening. More people are fearful even to ask for help. By doing ourselves the right methods. Then, sharing it with others. Will, have growth in understanding the right activities needed to success.

      Thank you Kyle for all you do in our industry. You are growing to become one, who others will surely benefit from listening.
      William Earl Amis, Jr. III recently posted…Be A User, Not A Sales Person?My Profile

  22. Hello Kyle, I am not sure what is going on with my computer tonight but I cannot get your video to play Bummer.. I have ready through the comments and am excited to cme back perhaps I may have to leave you yet another comment LOL

    I did get a lot from this post though and Loved your advice about creating a buzz with Socail Media, Curious Was this in the video?? I have never really heard of Gorilla Marketing before and am on my way to Google This..

    Thanks for sharing.. Chery :))
    Chery Schmidt recently posted…Your Facebook Marketing Strategy For SuccessMy Profile

  23. Hi Kyle. I think marketing is where most internet marketers work themselves into the 93%. It can be expensive, and, if you don’t know what you are doing, a waste of time and money.

    I tend to mix paid and no-cost (except my time, which is money, too!) marketing. I’m glad you have shared your ideas on this subject. Thanks!

    All the best,
    Leslie Denning recently posted…Get More Traffic By Becoming a Secret AgentMy Profile

  24. Nile says:

    When I boost a post, I have my targeting down. I only use $5 or $10 and have done really well. all of this is great advice. :D
    Nile recently posted…Podcast Presentation: Making Money With WordPressMy Profile

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